Over the past decade, websites like TripAdvisor, Yelp and Urbanspoon have become the go-to sites for consumers needing travel or food advice. Why? Because consumers want to know what other people think; they want confirmation that they are making the right decision and they trust the opinions of other consumers.

However, reading an anonymous quote on a website raving about a business is quite different than seeing a person on screen saying how great they think a product or service is. Testimonials in a video format are more influential because of the viewer’s ability to see a person—their facial expressions, their demographics, their body language. This in turn, creates stronger ties between the person in the video and the person watching the video.

Video testimonials create a connection

Video testimonials have the power to swing the purchase decisions of consumers like no other marketing technique. They are persuasive, direct and offer so much more authenticity than text ever could.

If you think of the infomercials that air daily on television, you will realize that these companies have been using video testimonials for years. This is because these businesses understand just how powerful video testimonials are when it comes to moving consumers down the purchase cycle.

Video testimonials help put potential buyers at ease. Some consumers can be cautious about the claims made by a business, or they may feel the price is too good to be true. But watching another consumer passionately claim that purchasing a product was the best money they ever spent is far more powerful, and will carry a lot more weight, than anything your brand can say about itself.

314-892-1233
Mike Haller
St Louis Video Producer
St Louis, Missouri, USA | Video Production
stlouisvideoproduction@gmail.com