The trust and relationship between a brand and its customers are paramount. Testimonials are a great way to build trust, while also providing potential customers with the information they need to make their decision. But, how do you create an effective testimonial video? You can’t simply upload the video on your website. It needs to be original, interactive and engaging, so that users will be encouraged to watch it. Testimonial videos are also a great way of making sure that your audience understands the message that you want them to get from the testimonial. These videos also come in handy when you have several people who have given you testimonials. You can upload these as part of your website or social media pages so that more people can see them. Let’s take a look at some tips on how you can create an effective video testimonial:

Add background music and sound effects
You need to find the right music that will capture the attention of your customers, without distracting them from the message. If you choose the wrong music, it can ruin the video. It can also make the video seem unprofessional. You can easily find royalty-free music online, which can be downloaded and used for free. The same goes for sound effects – find ones that enhance the video without being too distracting.

Ask your customers the right questions
Before you ask your customers to give you a testimonial, sit down with them and discuss what they want to say. Ask them open-ended questions, such as “What do you think of our product?” or “What was your experience like?” These will allow them to speak freely, which will result in a more genuine testimonial. Be sure to ask them the right questions, so that the video will be relevant to your business.

Select the best video clips
Look through the video clips that your customers have given you, and select the ones that would be the most beneficial for your video testimonial. Studies have shown that consumers remember visual content 65% more than written content, so visuals are an essential part of the video testimonial. Even if your customers’ testimonials are audio only, you can add video clips to the video testimonial. You may want to use a video clip from your website so that users can see what your product or service looks like. You can also use a clip from an event or a TV appearance. You can even use visual content from your social media pages. Be sure to select the best video clips that will effectively communicate the message of the testimonial.

Incorporate social media
If you have a strong social media presence, you can also incorporate social media posts into your testimonial video. This will allow you to get more views and impressions for your video, as well as drive more traffic to your social media pages. You can also use social media to ask people to leave testimonials for your brand. Make sure you give them the right directions on how they should leave the testimonial. It’s best if they leave it on the platform where they have the most followers, so that they can get the most views. This will allow you to reach a wider audience and let more people know about your business. You can also ask your customers to tag or mention your brand or page in their testimonial. This will help you get more views and impressions, as well as drive more traffic to your page.

Keep it short and simple
The Internet is a busy place, and most people don’t have the time to sit through a long video. That’s why it’s important to keep your testimonial short and simple. You don’t want to bore your customers, and you don’t want them to click away before they even finish watching your video. Make sure that you choose the right video clips and questions, so that the video will be short and effective. Keep in mind that there are people who might not have a lot of time to watch your video. There are also people who might be in a place where they can’t watch the video, such as in a public place with lots of noise. You don’t want these people to miss out on your video, so make it short and simple so that everyone can understand it.

Don’t forget to include a call to action
The last thing you want is for someone to watch your video but not take the next step. Be sure to include a call to action at the end of your video. This is the part where you tell your customers what they should do next. You should let them know that they can visit your website or make a purchase. You can also let them know that they can leave a comment or give a like or a share. You can let them know that they can subscribe to your email list for more information, too. You can also let them know that they can suggest the video to a friend. This will help you get more views and more customers, as well. That’s all you need to know about how to make an effective testimonial video: select the right clips, ask the right questions, incorporate social media, keep it short and simple, and don’t forget to include a call to action.

Robert Haller, 314-604-6544 videoproductionssaintlouis@gmail.com