Creating a strong company culture is essential for any organization that wants to attract and retain talented employees. Company culture refers to the shared values, beliefs, attitudes, and practices that shape an organization’s identity and influence its behavior. A strong company culture can help attract top talent, improve employee engagement and morale, and increase productivity and profitability. One of the most effective ways to communicate your company culture to new hires is through onboarding videos. In this article, we’ll explore some tips and best practices for incorporating your company culture into onboarding videos.

What is company culture and why is it important?

Company culture is a set of shared values, beliefs, attitudes, and practices that shape an organization’s identity and influence its behavior. A strong company culture can help attract top talent, improve employee engagement and morale, and increase productivity and profitability. A company’s culture can be reflected in its mission statement, its code of conduct, its policies and procedures, and the way its employees interact with each other and with customers.

A strong company culture can help create a sense of belonging and purpose for employees, which can lead to higher job satisfaction and lower turnover rates. It can also help align employees with the company’s goals and values, which can lead to better performance and higher customer satisfaction.

Benefits of incorporating company culture into onboarding videos

Onboarding videos are an essential part of the employee onboarding process. They help new hires learn about the company’s history, mission, values, and culture, as well as their roles and responsibilities. By incorporating your company culture into onboarding videos, you can:

• Communicate your company culture in a clear and consistent way
• Help new hires understand the company’s values and expectations
• Set a positive tone for the employee-employer relationship
• Create a sense of belonging and purpose for new hires
• Improve employee engagement and retention
• Increase productivity and profitability

Examples of companies with great onboarding videos

Many companies have created engaging and informative onboarding videos that effectively convey their company culture, values, and mission. Here are some examples:

HubSpot

HubSpot is a software company that creates tools for inbound marketing, sales, and customer service. Their onboarding video is a great example of how to incorporate company culture into onboarding. The video features interviews with employees from various departments, who share their experiences and insights about working at HubSpot. The video highlights the company’s culture of transparency, collaboration, and continuous learning.

Airbnb

Airbnb is a hospitality company that connects travelers with hosts who rent out their homes or apartments. Their onboarding video is a great example of how to showcase your company’s values and mission. The video features interviews with hosts and guests, who share their stories and experiences with Airbnb. The video highlights the company’s commitment to diversity, inclusion, and belonging.

Zappos

Zappos is an online retailer that sells shoes, clothing, and accessories. Their onboarding video is a great example of how to create an engaging and memorable onboarding experience. The video features a tour of the company’s headquarters in Las Vegas, where employees work in a fun and playful environment. The video highlights the company’s culture of customer service, innovation, and fun.

Steps to creating an effective onboarding video with company culture

Creating an effective onboarding video with company culture requires careful planning and execution. Here are some steps to follow:

Step 1: Define your company culture

Before you can incorporate your company culture into onboarding videos, you need to define what your company culture is. This involves identifying your company’s mission, vision, values, and goals, as well as the behaviors and attitudes that reflect your company culture.

Step 2: Develop a script

Once you have defined your company culture, you can develop a script for your onboarding video that reflects your culture and values. Your script should include:

• An introduction that sets the tone for the video and introduces the company’s mission and values
• An overview of the company’s history, products or services, and target market
• An explanation of the employee’s role and responsibilities
• An introduction to the company’s culture, values, and expectations
• Testimonials from current employees that highlight the benefits of working at the company

Step 3: Choose your filming location and equipment

Choosing the right filming location and equipment is essential for creating a high-quality onboarding video. You should choose a location that reflects your company’s culture and values, such as your office, factory, or store. You should also choose equipment that produces high-quality video and audio, such as a professional camera and microphone.

Step 4: Film and edit your video

Once you have developed a script and chosen your filming location and equipment, you can start filming your onboarding video. You should aim to create a video that is engaging and informative, and that reflects your company culture and values. After filming, you should edit your video to ensure that it flows smoothly and that the audio and visual elements are synchronized.

Step 5: Share your video with new hires

Once your onboarding video is complete, you can share it with new hires as part of the onboarding process. You should also make the video available on your website and social media channels, so that potential employees can learn about your company culture and values.

Elements to include in your onboarding video

To effectively incorporate your company culture into onboarding videos, you should include the following elements:

• An introduction that sets the tone for the video and introduces the company’s mission and values
• An overview of the company’s history, products or services, and target market
• An explanation of the employee’s role and responsibilities
• An introduction to the company’s culture, values, and expectations
• Testimonials from current employees that highlight the benefits of working at the company
• Examples of the company culture in action, such as team-building activities, community service projects, or company events

Tips for making your onboarding video engaging and memorable

To create an onboarding video that is engaging and memorable, you should:

• Use a storytelling approach that connects with employees on an emotional level
• Use humor and creativity to make the video more entertaining
• Keep the video concise and focused on the most important information
• Use visuals, such as infographics or animations, to make the video more engaging
• Use music and sound effects to create a mood or atmosphere
• Include interactive elements, such as quizzes or surveys, to encourage employee engagement
• Personalize the video for each employee, by including their name or department

Common mistakes to avoid in onboarding videos

When creating onboarding videos with company culture, you should avoid the following common mistakes:

• Focusing too much on company history and not enough on company culture and values
• Using jargon or technical language that is difficult for new hires to understand
• Making the video too long or too boring
• Failing to personalize the video for each employee
• Failing to incorporate feedback from current employees

Measuring the success of your onboarding video

To measure the success of your onboarding video, you should:

• Track the number of views and shares on your website and social media channels
• Collect feedback from new hires about the video’s effectiveness and relevance
• Monitor employee engagement and retention rates
• Monitor employee performance and customer satisfaction

Conclusion and key takeaways

Incorporating your company culture into onboarding videos is an effective way to communicate your company’s values, mission, and expectations to new hires. By following the steps outlined in this article, you can create engaging and informative onboarding videos that leave a lasting impression on your new hires. Remember to define your company culture, develop a script, choose your filming location and equipment, film and edit your video, and share your video with new hires. Don’t forget to include testimonials from current employees, examples of your company culture in action, and interactive elements to encourage employee engagement. By avoiding common mistakes and measuring the success of your onboarding video, you can improve employee engagement, retention, and performance, and increase productivity and profitability.

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