Video has become a revolutionary tool in communicating training information to clients, employees, and end users. Using video on your website is important to convey important training information and has proven to be more effective than traditional methods and is often many times a cheaper alternative to in-person training sessions. With our experience in production and our understanding of effective training methods, we can create web training videos that deliver, educate, entertain, and engage your audience.

The above video is used in training and marketing purposes to inform the respective market segments about eye health and information.

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Video has become one of the most popular ways to reach your customers. It’s also one of the most challenging. The world is saturated with videos and no one wants to watch another marketing video that feels like it was recorded on a selfie stick in a closet. Instead, your customers want to watch educational and engaging videos that help them understand your product or service. With so many businesses creating high-quality video content and posting it on their websites, social media profiles, and other online channels, it is becoming more and more important for companies that are trying to stand out from the crowd. Whether you’re launching a new website or just looking for some new ways to engage with your audience, these tips will help you create an engaging video that converts.

Define your Video Marketing Goals
Before you get started with creating your video, you need to have a clear idea of what your goals are and how the video will help you achieve them. Video marketing is a great way to build trust with your customers, show off your expertise, create a more interesting brand, and get more leads and sales from your website. Before you create a video, make sure you have a strong understanding of why you want to create one in the first place and what you want your audience to walk away with after watching it.

Have a Script Ready
If you want to create an engaging video, you’re going to need a script. Many businesses make the mistake of going into the studio without any plan, and the end result is an unorganized jumble of words that is almost impossible to watch. When writing your script, you want to make sure it is concise and straightforward. Keep it to less than 2 minutes if you are posting it on social media. The last thing you want is for your viewers to lose interest before the video is over. When writing your script, it’s best to start with an outline and fill in the details from there. This will help you organize your thoughts and make sure that you include everything you need in the video without going off track or running out of time.

Don’t Forget About Audio
No matter how well written and thought-out your video is, you are going to lose viewers if the audio is bad. Whether you’re doing an interview or creating a product review, you want to make sure that the audio quality is high. You can avoid low audio quality by making sure you have a quiet and clean environment to record in. You don’t want to record in a place with loud appliances or lots of people since this will create unwanted background noise. You also want to make sure that you have the right equipment to record great audio. This means investing in a good microphone that reduces background noise and is clear to the listener. You can also use a headset to avoid picking up the sound of clicking from your keyboard.

Make sure you have a call to action
One of the biggest mistakes companies make when creating videos is not including a call to action. You may have a beautifully produced video that is engaging and informative, but if you don’t tell your viewers what you want them to do next, you’ve just wasted your time and theirs. All good marketing videos have a clear call to action. Whether you want your customers to buy your product, sign up for your newsletter, or visit your website, make sure you tell them what to do next. This way, even if they don’t love your video, they will at least know how they can benefit from it. Video marketing is a great way to reach out to new customers and keep your current ones engaged. By following these tips, you can create an engaging video that converts.

314-892-1233

Mike Haller

St Louis Video Producer

mikeh@hallerconcepts.com

St Louis, Missouri, USA  | Video Production