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Corporate Training Videos Mistakes to Avoid
Corporate training videos serve as invaluable tools to educate and empower employees within an organization. When done right, these videos can be engaging, enjoyable, and highly effective. However, to ensure their success, companies must steer clear of common mistakes that can hinder the impact of these training materials. Here are six crucial mistakes to avoid when creating your corporate training videos:
Neglecting Engagement: The primary goal of using corporate training videos is to provide a more engaging learning experience. However, without a clear plan to captivate the audience, these videos can quickly become monotonous and ineffective. To avoid this, incorporate dynamic elements such as high-quality images, powerful narration, and dynamic audio throughout the video. Utilize multiple camera angles, presenters, and relevant examples for videos featuring explanations or interviews.
Lengthy Videos: While corporate training videos can be effective for communicating important information, not all topics are suitable for lengthy videos. To maintain the audience’s interest, it’s essential to keep the videos relatively short. Complex subjects should be divided into subtopics, allowing for concise and focused presentations. Varying the length of training videos can also help retain the audience’s attention.
Lack of Focus: Corporate training videos should have a clear and concise message to convey. A video represents a significant investment in time and resources, making it crucial to stay on point. Avoid lengthy explanations of the company’s background and get to the key points swiftly. Clearly outline what employees will learn and how it applies to their roles. Additionally, keep conclusions succinct, reiterating the crucial takeaways.
Ignoring the Audience: Understanding the intended audience is paramount when creating corporate training videos. Tailor the content to cater specifically to the needs and knowledge levels of the target audience. Rather than attempting to cover every employee group in a single video, design videos that address the distinct requirements of a defined audience.
Absence of a Compelling Narrative: To maximize the impact of training videos, they should follow a distinct narrative or story. Instead of presenting a list of disjointed tips, carefully structure the flow of information. Create a logical sequence that leads learners through the content, ensuring a smooth learning experience.
Compromising on Production Quality: The technical aspects of video production significantly influence the effectiveness of corporate training videos. Although it may be tempting to create videos in-house, amateur videos with technical flaws can be distracting and ineffective for learners. Ensure competent video and audio work, with well-balanced sound and visually appealing footage. Proper editing is crucial to deliver a well-planned and well-executed training experience.
Crafting compelling corporate training videos can be challenging, which is why it is often best to entrust this task to experienced professionals equipped with the necessary expertise and tools. By avoiding these mistakes and investing in quality production, companies can create impactful training videos that empower and educate their workforce effectively.
Welcome to St. Louis Video Productions! We’re here to help you create impactful training videos that perfectly align with your company’s objectives and culture. As a full-service commercial video production company based in St. Louis, we have the expertise and experience to deliver exceptional results.
Our team of talented videographers and producers are well-versed in every aspect of video production, from concept development to final editing. We take the time to work closely with you, understanding your unique needs and goals, to ensure that the training videos truly capture the essence of your organization.
But that’s not all. We offer a wide array of video production services to cater to your branding and business marketing communication requirements. Whether you’re looking for corporate videos, product demos, testimonials, or event coverage, our capabilities are tailored to provide high-quality videos that deeply resonate with your target audience.
At St. Louis Video Productions, we value efficiency and quality above all else. We’re committed to delivering your projects promptly without compromising on excellence. We know that ROI matters, and we strive to exceed your expectations by creating training videos that engage, inspire, and leave a lasting impact. Let us help you unleash the full potential of your training and communication efforts with compelling and effective videos.
314-604-6544
videoproductionssaintlouis@gmail.com
How to Incorporate Company Culture into Onboarding Videos
Creating a strong company culture is essential for any organization that wants to attract and retain talented employees. Company culture refers to the shared values, beliefs, attitudes, and practices that shape an organization’s identity and influence its behavior. A strong company culture can help attract top talent, improve employee engagement and morale, and increase productivity and profitability. One of the most effective ways to communicate your company culture to new hires is through onboarding videos. In this article, we’ll explore some tips and best practices for incorporating your company culture into onboarding videos.
What is company culture and why is it important?
Company culture is a set of shared values, beliefs, attitudes, and practices that shape an organization’s identity and influence its behavior. A strong company culture can help attract top talent, improve employee engagement and morale, and increase productivity and profitability. A company’s culture can be reflected in its mission statement, its code of conduct, its policies and procedures, and the way its employees interact with each other and with customers.
A strong company culture can help create a sense of belonging and purpose for employees, which can lead to higher job satisfaction and lower turnover rates. It can also help align employees with the company’s goals and values, which can lead to better performance and higher customer satisfaction.
Benefits of incorporating company culture into onboarding videos
Onboarding videos are an essential part of the employee onboarding process. They help new hires learn about the company’s history, mission, values, and culture, as well as their roles and responsibilities. By incorporating your company culture into onboarding videos, you can:
- Communicate your company culture in a clear and consistent way
- Help new hires understand the company’s values and expectations
- Set a positive tone for the employee-employer relationship
- Create a sense of belonging and purpose for new hires
- Improve employee engagement and retention
- Increase productivity and profitability
Examples of companies with great onboarding videos
Many companies have created engaging and informative onboarding videos that effectively convey their company culture, values, and mission. Here are some examples:
HubSpot
HubSpot is a software company that creates tools for inbound marketing, sales, and customer service. Their onboarding video is a great example of how to incorporate company culture into onboarding. The video features interviews with employees from various departments, who share their experiences and insights about working at HubSpot. The video highlights the company’s culture of transparency, collaboration, and continuous learning.
Airbnb
Airbnb is a hospitality company that connects travelers with hosts who rent out their homes or apartments. Their onboarding video is a great example of how to showcase your company’s values and mission. The video features interviews with hosts and guests, who share their stories and experiences with Airbnb. The video highlights the company’s commitment to diversity, inclusion, and belonging.
Zappos
Zappos is an online retailer that sells shoes, clothing, and accessories. Their onboarding video is a great example of how to create an engaging and memorable onboarding experience. The video features a tour of the company’s headquarters in Las Vegas, where employees work in a fun and playful environment. The video highlights the company’s culture of customer service, innovation, and fun.
Steps to creating an effective onboarding video with company culture
Creating an effective onboarding video with company culture requires careful planning and execution. Here are some steps to follow:
Step 1: Define your company culture
Before you can incorporate your company culture into onboarding videos, you need to define what your company culture is. This involves identifying your company’s mission, vision, values, and goals, as well as the behaviors and attitudes that reflect your company culture.
Step 2: Develop a script
Once you have defined your company culture, you can develop a script for your onboarding video that reflects your culture and values. Your script should include:
- An introduction that sets the tone for the video and introduces the company’s mission and values
- An overview of the company’s history, products or services, and target market
- An explanation of the employee’s role and responsibilities
- An introduction to the company’s culture, values, and expectations
- Testimonials from current employees that highlight the benefits of working at the company
Step 3: Choose your filming location and equipment
Choosing the right filming location and equipment is essential for creating a high-quality onboarding video. You should choose a location that reflects your company’s culture and values, such as your office, factory, or store. You should also choose equipment that produces high-quality video and audio, such as a professional camera and microphone.
Step 4: Film and edit your video
Once you have developed a script and chosen your filming location and equipment, you can start filming your onboarding video. You should aim to create a video that is engaging and informative, and that reflects your company culture and values. After filming, you should edit your video to ensure that it flows smoothly and that the audio and visual elements are synchronized.
Step 5: Share your video with new hires
Once your onboarding video is complete, you can share it with new hires as part of the onboarding process. You should also make the video available on your website and social media channels, so that potential employees can learn about your company culture and values.
Elements to include in your onboarding video
To effectively incorporate your company culture into onboarding videos, you should include the following elements:
- An introduction that sets the tone for the video and introduces the company’s mission and values
- An overview of the company’s history, products or services, and target market
- An explanation of the employee’s role and responsibilities
- An introduction to the company’s culture, values, and expectations
- Testimonials from current employees that highlight the benefits of working at the company
- Examples of the company culture in action, such as team-building activities, community service projects, or company events
Tips for making your onboarding video engaging and memorable
To create an onboarding video that is engaging and memorable, you should:
- Use a storytelling approach that connects with employees on an emotional level
- Use humor and creativity to make the video more entertaining
- Keep the video concise and focused on the most important information
- Use visuals, such as infographics or animations, to make the video more engaging
- Use music and sound effects to create a mood or atmosphere
- Include interactive elements, such as quizzes or surveys, to encourage employee engagement
- Personalize the video for each employee, by including their name or department
Common mistakes to avoid in onboarding videos
When creating onboarding videos with company culture, you should avoid the following common mistakes:
- Focusing too much on company history and not enough on company culture and values
- Using jargon or technical language that is difficult for new hires to understand
- Making the video too long or too boring
- Failing to personalize the video for each employee
- Failing to incorporate feedback from current employees
Measuring the success of your onboarding video
To measure the success of your onboarding video, you should:
- Track the number of views and shares on your website and social media channels
- Collect feedback from new hires about the video’s effectiveness and relevance
- Monitor employee engagement and retention rates
- Monitor employee performance and customer satisfaction
Conclusion and key takeaways
Incorporating your company culture into onboarding videos is an effective way to communicate your company’s values, mission, and expectations to new hires. By following the steps outlined in this article, you can create engaging and informative onboarding videos that leave a lasting impression on your new hires. Remember to define your company culture, develop a script, choose your filming location and equipment, film and edit your video, and share your video with new hires. Don’t forget to include testimonials from current employees, examples of your company culture in action, and interactive elements to encourage employee engagement. By avoiding common mistakes and measuring the success of your onboarding video, you can improve employee engagement, retention, and performance, and increase productivity and profitability.
314-604-6544
videoproductionssaintlouis@gmail.com
St Louis Video Productions 